When running an online art and image website, one aspect of the online business process that always requires attention is driving more traffic to your site. There is a very simple correlation between More traffic equalling More Sales. So what can you do?
1. Research … Research … Research
The web makes searching for competitor information and keywords a quick and easy process and there are plenty of tools you can use. You can also have a look at your most popular keywords on Google Analytics (all our clients are set-up with this account so the information is readily available) and think of how you can maximise those keywords in the copywriting content of your website or in offline marketing material. NB We’ve recently had a client launch a website with a high degree of original written content, text and articles and it has been staggering to track how quickly it has risen up the search engine rankings. This has proven to us that you can’t spend too much time writing original articles, product and service description or news items. Finally, other obvious things to check out your closest competitor’s and evaluate their product offering, geographical location, marketing communications and price. Identify your primary advantages and structure your keywords and content to help differentiate yourselves from the competition.
2. Link Building
By linking your website to other websites (especially those within your industry sector) you can increase your site popularity and therefore your positioning on popular search engines. If you are associated with any governing bodies or associations you can link yourself to these sites to add credibility as well as increasing page rank. Type the following command (link:www.competitor-website-address.com) into the search engines to see who your competitors are linking to and register with those sites if appropriate. And there are a whole host of free directories out there that you can submit to. The value of these links may certainly be questioned but overall we still think they are a really positive thing to get involved with; especially if you are consistently targetting a very focussed number of keywords across all directories.
3. Utilise Free Web Tools
There are LOTS of free web tools available to improve your search engine ranking as well as measuring web traffic. We’ve listed some before - SEO TIPS AND ADVICE - If your business lends itself to local trade, you can register with Google’s Local Business Centre which will help you reach customers via Google maps and web search. Google’s web master tools can help you understand how your website interacts with Google allowing you to address issues and improve site performance. Google Analytics is a free tool to help you track traffic to your site from geographical region to identifying which online source your traffic is streaming from.
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