Recently, I have seen some great examples of online retailers using blogs and social media tools to build up a loyal and participating community of customers. Online coffee retailer www.hasbean.co.uk uses its blog to publish the fascinating day-to-day running of a coffee roasting business. They also use the free micro-blogging service Twitter, to connect with a community of coffee-lovers, and further promote their love for coffee!
Blogging your way into the big time is an article which describes how a small brewing business uses online media effectively; a must-read if you want ideas on how to build your online presence.
2 comments:
Thanks for the shout out Joe
No problem, good coffee too!
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