Original text is the best SEO technique you aren’t currently using

We are constantly researching ways in which our clients can help tweak, refine and improve their Search Engine Optimisation. Since many aspects of your website are directly under our control then it is inevitable that this needs to be a collaboration between us both.

For our part, we are constantly making changes to help improve the code and ensure it conforms to all the recommended guidelines. However, there are still many things that you can do that will have a major influence on your search engine visibility.

Perhaps the most simple and effective optimisation activity you can undertake is to create as much unique and original text as possible.

One of the fundamental issues our clients encounter is the fact that the Search Engines were originally designed for text-based content whilst our product catalogues – as portfolios of fine art imagery - are inherently image-based. To counter this it is imperative that you take the time to enter as much original, unique text as you can.

Original content should take the form of descriptive narratives, background into your inspirations, historical details and full keyword tags. Doing this will almost certainly help your to generate increased levels of Internet traffic and help differentiate your website from those of your competitors.

SEO isn't necessarily about getting your pages to show up in the top spot for your desired keywords – although that would be a bonus - but rather it’s about ensuring that you get the placement you deserve. It's important to set realistic expectations for the results of your SEO efforts and focus upon the things that will drive targeted/focused visitors to your website. Having large volumes of unfocussed traffic (known here as ‘tyre-kickers’) that immediately bounce straight out of your catalogue without any chance of converting is not really anymore helpful than having too little.