Magnolia Soft is dedicated powering the sale of all works of art online but it is no secret that our primary focus is upon supporting Art on Demand or Print on Demand.
It is our belief that the art and publishing industry is currently undergoing a huge shift in movement from an analogue business model to a digital business model.
According to our definition, Art on Demand is the process of producing bespoke works of art upon individual order request. On-demand solutions provide the ultimate in consumer flexibility and choice and are being utilised for the delivery of services, software, movies, television, music and a multitude of other different medias. The fine art publishing world is slowly catching up and Magnolia Soft is now positioned as a software 'hub' to to help content originators transform their imagery into a myriad of digital products:
The advantages of Art on Demand are obvious....Traditional supply-chains typically involve the mass production of products in anticipation of future demand. In contrast, on-demand supply supports customisation of the final deliverables and the end consumer often initiates the production process upon submission of a confirmed order.
The popularity of this approach is encouraging many organisations to develop on-demand models for the delivery of their products and services. ‘Art’ is a media ideally suited for adoption of an on-demand model and the Internet provides the perfect conduit for uniting consumers with distributors and suppliers.
With our Magnolia Soft solution, digital content - in the form of high-resolution photographs or scans - is uploaded to the Magnolia Soft content management system and displayed online for customers to purchase according to their precise individual preferences.
These digital images can be reproduced across an almost unlimited range of media (e.g. canvases, framed prints, postcards, etc) and an equally infinite range of sizing options.
Orders are then automatically produced either in-house, using your existing printers, or by our network of highly respected manufacturers.
Finally, orders are then ‘drop-shipped’ with a branded delivery note and delivered directly to your customer’s home.
Through our numerous Art on Demand production and manufacturing partnerships we are able to provide Magnolia Soft clients with access to a large variety of different Art on Demand products. These range from traditional fine art prints and canvases through to acrylic prints, wallpaper, mugs, blinds, etc.
1 comments:
It's the perception how the artwork as well as posting business happens to be going through an enormous change within motion through a good analogue business design to some electronic business design.
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