We have recently made a change to the Magnolia Soft application and introduced what we refer to as SEO URL's. SEO URLS are intended to improve the rankings of your page by using the H1 title of the page at the end of the website URL.
For example, a traditional page in our application would typically take the following format, with each product having its own unique product ID that makes up the end of the URL:
http://www.magnoliabox.com/index.cfm?event=catalogue.product&productID=123435
If you decide to turn on our SEO URL rewriting tool then this page would now appear in a format very similar to the following:
http://www.bridgemanartondemand.com/art/96668/Mona_Lisa_c1503-6
The key difference is that the title of the product or the product group is substituted into the URL with underscores ("_") used to seperate each key word. Using this device (which you can access through your online admin account) will enable you to optimise the website address for any of your categories, subjects or product groups.
The jury is still out as to whether or not this device is going to result in any significant improvements as the experts all seem to disagree as to how much value Google place on this aspect of your website. However, at the very least , it might make your hotlinks in the SERPs stand out more, with better keywords?!
As with most of our Magnolia Soft functionality it is optional as to whether or not you wish to utilise this feature. If you do wish to then please just let your developer know and we will turn it on for your store.
0 comments:
Post a Comment